Erik designed these bikes from the ground up as a pure urban commuter, although with a range of 125 on a single charge, it could be a tourer ?
Build standard and components are all top drawer with a view to minimum maintenance ie. no fussy derailleur gears and chain, instead a belt drive and hub gearbox that requires zero spannering.
This truly is the RR/Bentley of urban ebike commuters and I see my target customers as not so much traditional cyclists who mainly ride to keep fit but more like city office workers looking to save the planet without having to buy an expensive electric car and then find somewhere to park it and pay to do so.
With ULEZ and clean air zones springing up all over the UK, with daily fines etc. these bikes make perfect sense and have maximum security features such as a built in rear wheel lock, plug in chain for securing to railings etc. as well as a GPS tracker and optional pin code enabling of the display/power system.
I'm sure most peeps would rather just go to Halfords and spend 3K on a dual purpose mountain bike to use off road at the weekends ? which is fair enough but they'll be stuck with carrying a back pack and have to maintain the drive train as well as add lights etc. (the FUELL has full lights, including brake light and high/low beam headlamp, which can be configured to be auto light sensitive and a horn that would shame most cars and bikes !)
Marketing is not my strong point but I have tried everything I can think of or that's be suggested to no avail so far, which is a shame because these bikes sell in huge numbers throughout Europe and I feel like I'm letting the side down
