in Motorcycle Business,Motorcycle Magazines

The January 2011 issue of Motorcyclist magazine is just out and has a very informative interview with Erik Buell where Erik talks about some of the developments during and after the time Buell was shutdown. One point I thought was interesting was that Harley Davidson licensed the Buell name and allowed Erik to sell derivative Buell racebikes, but only until December 21, 2010, a date fast approaching. The agreement kept the brand alive so Harley could sell off the remaining Buells in inventory. Though Erik is obviously working hard on a street bike, none of his future bikes will be able to carry the Buell name.

Erik is a class act. During the interview he stated he's not looking back and just wants to move forward. That spy shot we showed you here, was indeed the Barracuda 2 with Erik himself at the controls. It was planned for a 2011 introduction. Though he cannot build that exact bike since Harley retained the bike and the rights to it, he can build something similar integrating more of his own ideas. We're all hoping those efforts are successful.

There's a lot more in the interview, including a potential manufacturer for future Buell designed motorcycles, and it's well worth your time to check it out. If you don't have the issue yet, you can get a digital subscription and read it immediately.

Link: Motorcyclist - Digital Subscription

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S1 Old Skool Bool

DG 21

Better look out for bikes called Erik then

He might not be able to use that name either, knowing HD. I would say look for bikes named Eric instead. Bet HD never thought of that....

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08 Specialized Langster

He might just leave them badged EBR

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2001 X1 2009 1125CR 2006 Uly X3 2010 Uly a fully Maz'd S1 and a 1991 RS1200 Westwind.

No wonder you are a hit with the chicks...

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08 Specialized Langster

Shame you didn't read this article -

viewtopic.php?f=7&t=9382

It's covered by EB in there ...

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08 Specialized Langster

As I said on the other page.

Reasonable for HD to hold intellectual rights to a product they are STILL supporting for a while at least!

Perhaps it's not all bad news - at least it will help EBR to distance themselves from the Buell brand - bikes built with plenty of compromises - perhaps now Erik can really build a class winning bike ...

It is quite common that company names can not be re-used again; it's just unfortunate that Erik decided to use his family name for his bikes.

Who cares really: I am sure his bikes will always stand out, no matter what name they carry

Better look out for bikes called Erik then[/quote]

I've heard the first model will be the Hunt.

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In a purple fug

What's in a name? that which we call a rose
By any other name would smell as sweet;

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Feros Ferio

If it's any help, Erik can use my name, all I'd ask in return would be one of his bikes.

The Bonzo, I can see it selling in droves


(whatever a drove is)

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Wear the fox hat

Could've been worse, they could have been taken over by HD

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Wear the fox hat

That would be a good thing. They might dump you in a few months and give you 83 million for the inconvenience

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If your dreams don't scare you, they are not big enough.