I hope it's a success, I really do, but it needs the right business leadership.

The bikes need to be attractive (which they are), they need to have the exposure (long term test bikes forced into the hands of all the magazines, competitive on the track) and they need to be purchasable (competitive pricing within a lively and strong dealer network selling similar type machines).

I'd like an SX...

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08 Specialized Langster

I'll be very happy to have my scepticism proved unfounded if things go to plan and EBR relaunches in six weeks time. I can't see prices in the UK being maintained or dropped though, not with the current pound to dollar rate. The guys in the US who have bought at around 10k dollars might have made good purchases!

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Try doing this to yer fueller...........

[quote="pash"]
I hope it's a success, I really do, but it needs the right business leadership.

PASH>>>The bikes need to be attractive (which they are), they need to have the exposure (long term test bikes forced into the hands of all the magazines.................

TUBBS>>>> Its all about who pays the money and wages i hate to say and mags may not give a true picture of what EBR bikes are all about......




PASH>>>>> and they need to be purchasable (competitive pricing within a lively and strong dealer network selling similar type machines).,,,,,,,,,,,,,,,,,,,,,,

TUBBS>>>> NOT to be sold with every other bike in a multi dealer car showroom type outfit, make them a premium brand and not £99 down £99 pm and never own them like every other bike that you can buy as thts the fastest way to make them worth nothing fast

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Do you want it right or right now ?

It's an unfortunately fickle market. The majority of motorcyclists aren't young blokes buying bikes as cheap transport to have fun on before moving on to a car these days. Most buyers are older now but I guess many are still influenced strongly by the likes of MCN etc.. I'm not 100% sure who the likely market is? Is it potential Ducati, Triumph or KTM buyers? Or someone else? Only a very few of the old school Buellers ever traded up to the Helicon platform bikes and since the 1190 was developed in 2011/12, the market has moved on a lot. Will a 2016 model EBR cut it? I hope so, but I'm not really sure.

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Try doing this to yer fueller...........

......and who in their right mind would spend their hard earned on a marque with such a dodgy history

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Mithered ta death.
92 MB
96 S2T
98 S1W
00 M2
01 X1
03 P3
10 CR

Can't see a route to success at all myself, this is a Buell forum and as such people on it have an affinity with the brand, it would be a giant leap of faith to spend some hard earned on one now.

It was a struggle to get dealers interested last time, I would think it will be impossible now.
If the dealership was one brand only it would be a seriously empty shop and the marketing to get people into that one brand shop would need to be out of this world.

I can only think of one brand only dealer anywhere near me an thats Ducati, I've fell out with Ducati because its unreliable shit with totally piss poor customer after sale care, I can't think how they will ever again get me across the threshold of that shop again but they have a miles better range than ebr and as piss poor as the after sales is, its a whole world better than it is from ebr on the bikes it sold in its last incarnation.

It'll be interesting to see how they go about it and I hope they can achieve something sustainable.

Andy

It's quite telling that a Buell enthusiasts site doesn't think they're gonna make it - and I'm guessing most haven't even ridden one let alone own one.

I want it to be a success but think it's fucked. Simple as. Why would you risk your hard earned cash? We did - oops . Hindsight, brilliant

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Better to Burn Out Than Fade Away

In the garage -

2001 X1
KTM390 Duke
Ducati 950 Monster +
CCM Spitfire Scrambler

You love the bike? You enjoy riding it? Has it let you down so far? If it does what it says then surely that is what it is all about. X

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Valencia Orange XB12Scg - serviced by Maz 2018
Black P3 Blast - serviced by Maz and fixed by Maz in 2019

I'm lazy, but within a £2.50 bus journey, I can buy a brand new:

Ducati
Harley
BMW
Yamaha
Suzuki
Honda
Triumph
KTM
Moto Guzzi
Kawasaki
Aprilia

EBRs need to be sitting alongside many of these as an alternative...

I'm no motorcycle sales expert but I wouldn't think there were many people ready to buy an EBR in the strength of the 1125 or the racing.

One of my colleagues at work buys a new bike every two years and he goes to the bike shop and gets advice on what to buy. He's had Suzukis, Hondas, Kawasakis. I am sure if the dealer sold EBR and the salesman wanted to sell one, my colleague would have bought one and I'm sure he is not unique.

You also have the people that buy bikes that have good results in racing and that get good results in magazine reviews, especially if the bike is rammed down your throat every month...

Just my opinions...

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08 Specialized Langster

Very true, but I doubt I'm on my own though when I suspect some of the racing expenditure would have been better spent on more development of the bikes for the road, for real, ordinary riders rather than just the 180bhp adrenaline junkies or bar room racers and on building customer relations. I ask myself if the racing was a large part of the downfall, along with Hero perhaps not supporting EBR like maybe they should have done.

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Try doing this to yer fueller...........

......and that, right there, is the rub ie. would any salesman really want to sell a product that would come back to bite them in the arse ?

What was Buell's old tag line ?......''bikes for the real world''.......yeah, right

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Mithered ta death.
92 MB
96 S2T
98 S1W
00 M2
01 X1
03 P3
10 CR

and the few that would sertanly wouldnt ensure the longivaty of EBR ........again ,recon therd be a modicom of sucssess in the home market n thats it ..would love to wrong..... place bets ......place bets now

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IF IT BLEEDS WE CAN KILL IT ,THIS STUFF WILL MAKE YOU A GODDAM SEXUAL TYRANASURUS ,YOUVE BEEN PUSHING TOO MANY PENCILS DILLON .GET TO THE CHOPPER

rammed down your throat every month... i enjoyed this for a few months .....then he fuked off back to thailand.........BITCH

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IF IT BLEEDS WE CAN KILL IT ,THIS STUFF WILL MAKE YOU A GODDAM SEXUAL TYRANASURUS ,YOUVE BEEN PUSHING TOO MANY PENCILS DILLON .GET TO THE CHOPPER

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FUBAR pilot

You only need two bikes in life-an S1 and a Multistrada!

As has been said by others on here, they need to make sure the 1125 motors earlier weaknesses are sorted for good in the 1190, but then I would also fall into the other camp of no takers for the HELICON motors preferring lazier longer stroke lumps and fun bikes over speed, revs and race track performance.

I wish EBR well, but I am only loyal to Buell while the brand supports all that was good about that idea. I wish it were different, but if I had to buy new now I might be tempted by a new Triumph 900 twin, or maybe a street fighter version of their 1200 when it arrives! The forthcoming Victory 1200 concept also looks interesting. These appear to be more 'real world' and 'in the now' for me. Ok, maybe a year or two given current finances!